quick question for the indie artist who wants more control over their career…
If there was a simple process that could help you make money whenever you wanted without relying on someone else to give you the greenlight,
would you finally feel confident enough to take your career’s direction into your own hands?
The “ladders to success” in every artistic industry are disappearing.
With strikes and AI-induced down-sizing, it’s virtually impossible for you to find a sense of stability on the traditional path, much less a sense of control.
⏲️ But by waiting for the industry to give you your turn, you’re denying how many powerful options you have at your fingertips as an artist right now.
It’s totally possible for you to wake up on a Monday and choose the creative project you want to work on next. In fact, that feeling of freedom is only matched by the feeling of your bank pinging your phone when they’ve dropped some cash in your account because one of your revenue streams just pulled in another sale.
But before we get there…
You’ve opened your email for the 554th time this hour. 😅
Just hoping the offer-email lands in there, saying they loved your pitch and want to pay you thousands of dollars to direct the feature film. But, as usual, your thumb is exhausted by the constant refreshing because your most interesting correspondence is the beard oil company’s “Annual Sale!” email from the Christmas gift you bought your dad last year.
You’ve tried everything to move your career forward — classes with industry gurus, networking parties with agents, even buying $1000 worth of airfare to attend Sundance in the hopes you might connect with someone. Anyone. 🆘
But waiting to be noticed is draining the life out of you — your career feels like a chore, not a calling. And you spend more energy playing the industry game than you do actually directing and making art.
💔 You can’t even remember the last time you creatively pushed yourself.
Are you doomed to wait forever to start your career?
As a visionary artist who’s never been afraid to get scrappy, you should never feel like you don’t have options.
You’re smart. You’re savvy. You deserve to be making wild, weird, whimsical art 👾 AND directing your career exactly to where you want it to go 📈
You want to be dreaming up fantastical worlds and charming anti-heroes. Not scheming to get in front of the industry gatekeepers who hold all the cards.
Pouring your focus and willpower into retracing the cycle of pitch-wait-pass ad nauseam 🤢 should be replaced with meetings and work sessions that YOU 🙋 put on your calendar and financial possibilities that come from YOUR curiosities, not your connections.
It should feel like you can follow every intuitive whim to make the era-defining work you know you can make. Instead of walking on eggshells, you should be walking into rooms full of confidence and enthusiasm, knowing you have the vision to make magical things happen and the skills to always find new doors.
🖐 The five things you’ve gotta understand if you want to control your career…
1. IF I’M NOT MAKING MONEY DIRECTLY FROM BEING AN ARTIST, THEN I’M NOT REALLY AN ARTIST >
Ugh, yes. I used to hold myself to this standard, too. If you grew up anywhere proximal to the 90s, the Legend of the Wealthy Artist Who Only Makes Money From Art still looms large. You might still operate from that now-debunked meritocracy mindset that says your financial freedom is in direct relation to your artistic talent.
You might think: if I was good enough, I wouldn’t need additional revenue streams.
But I’d like to introduce you to Francis Ford Coppola. And Edward Norton. And Serena Williams. And Beyonce. Every financially successful artist you see isn’t just making money from their art. They have side hustles. Businesses. Product lines. They have vineyards, and software, and investment firms. The meritocracy myth is just that — a myth! Your art stands alone in its value. Just because it’s not the sole income generator, doesn’t mean … well… anything at all in late stage capitalism!
🎨 your art makes you an artist. Your revenue streams make you money.
2. I’M NOT ENTREPRENEURIAL >
If I’m being honest? The word entrepreneur makes me cringe a little bit. I either associate it with cut’n’paste online biz babes selling pyramid scheme-lite templates to anyone and everyone, or the 2010s hustle culture of Tim Ferriss and #girlboss. To each their own, but as for me, those identities just don’t fit.
What does fit though is the skill set of entrepreneur. Because that’s what artists inherently are! The most VIP qualities of an entrepreneur are creativity, grit, resilience, and vision. Doth we not haveth these in droves, fellow artistes? Being entrepreneurial is really about finding a solution outside of a system that doesn’t work anymore (here’s lookin’ at you Hollywood, publishing, music, galleries!).
🧭 you’re already entrepreneurial. once you direct that skill towards making money, the possibilities for your career will multiply.
3. I DON’T HAVE A HUGE AUDIENCE SO I WON’T MAKE ANY MONEY >
If you, like me, have ever googled “how to grow an audience” in the hopes a large audience would be the panacea to finally conquer decades-long artistic self-doubt and make down payment-levels of money, then you, like me, know how to grow an audience is A WHOLE ENDEAVOR.
But here’s the good news: while bigger is traditionally touted as better, I’m going to release you from the Tyranny of Size and introduce you to the Pleasure of Depth.
Creating revenue to support your art and lifestyle is not about getting everyone on your bandwagon. It’s about getting a few people so into what you make that they show up for everything, and they get people on your bandwagon. Besides, you can do a lot with a little. If you have 100 people who love your work, and you sell a $100 product, well… you do the math.
The trick is not about getting everyone to follow you. It’s about how your interests and skill sets support your community’s needs.
👩❤️👩 you don’t need thousands of fans. You just need a few devoted ones.
4. A REVENUE STREAM SOUNDS LIKE A LOT OF WORK and i’m already burned out >
Look, as a mom of two kids under 6, it’s work enough for me to merely maintain proper hygiene from day to day. So I hear you. If you wanted to make oodles of money quickly, you could go into finance. Or a pyramid scheme! Sometimes they’re both? 😅
But, and I know it’s a shocker, crafting revenue streams can be ENERGIZING. Not just because it’s fun to make stuff, and not just because it’s fun to make money — but it’s fun because you’re in control of it. It’s not a job you have to show up to, it’s not a raise you’re waiting to get. When you have revenue streams associated with your creative spark, you have a direct line to time-control.
⏳ developing your own revenue streams gives you control over your time, which is quite frankly, more valuable than money.
5. BUT MARKETING my own revenue stream is SO EMBARRASSING >
As someone who has done marketing for small businesses, startups, and even celebrities for the past 13+ years, I can full-out no-marking agree that marketing can be super embarrassing. Any copy that reeks of Buy Now! or This Won’t Last! or Only 3 Left! is generally, as Randy Jackson would say, a no for me dawg.
But as it’s 2025, consumers are much more ad-savvy, and how you connect with your community, clients, and customers is much more of an art than a marketing bro hack. Plus, it’s about the consumer as the hero. Not the brand. So you don’t have to be embarrassed about what you’re promoting, because you don’t really have to promote it. You merely have to solve someone else’s problem for them.
🔮 when you understand how Marketing actually works, it’s intuitive and even fun.
Because I've spent 13+ years marketing, branding, and building revenue streams for small businesses, startups, and artists, I've seen it all.
I've worked on celebrity platforms and multi-million dollar businesses and everything in between.
I've executed launches, releases, campaigns, and branding strategies in film, publishing, theatre, wellness, fitness, beauty, apparel, B2B, and SaaS. I’ve built my own revenue streams through gigs, products, events, services, and fundraising.
What I know for sure? The same financial possibilities available to businesses are possible for artists and indie creatives too.
You just need to know the principles.
When you stop waiting for industry validation and start running your own show, you’ll finally:
😌 feel calm, cool, and collected, since you’ll be free from the money-related rollercoaster of strikes, layoffs, slow seasons, and downward trends.
🗺️ have a clear direction for your work. No more spaghetti-thrown-at-the-wall career choices.
⚖️ stop regretting your artistic career choice when you know that generating revenue is possible, predictable, and even, fun.
🤗 feel more ease and joy in scaling your work because you are simply adding to the flywheel of momentum with every rev stream.
🧑🚀 take the creative risks you were afraid to take before you learned how revenue streams can support your artistic practice.
Instead of crossing your fingers and toes that your dream career will be delivered to your doorstep,
take it into your own brilliant, powerful hands.
introducing
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introducing 〰️
The revenue refinement tool is a 71-minute process to teach indie artists how to craft aligned, profitable, and scaleable revenue streams.
Even if they do want long, luxurious careers, very few artists know how to structure income-generating practices into their creative process so they can play the long game.
I’ve condensed over a decade of experience in generating both corporate and indie revenue into a short 5-part workshop that guides you through revenue development for a bespoke, one-of-a-kind product to get you (and your art) fully resourced.
with the revenue refinement tool, you’ll learn:
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Because you get access to the course contents right away, there are no refunds.
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Nope! You can listen to the recording and fill out the corresponding Notion workbook whenever works for you. :)
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Each module should take about 20 minutes to complete. There will be an audio component + a workbook component.
Some days the audio training will be longer and the workbook shorter. Sometimes vice versa.
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No wrong answers here. You can take it day by day and give your brain some time to settle into each of the concepts as they build on each other. Or, you could binge the whole workshop at once, and get moving as fast as possible. Listen to yourself and choose your own adventure.
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Five audio recordings & transcripts, plus five Notion workbook pages
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I’m so glad you asked! Sometimes the mere process of ideation is enough to give you clarity, even if you go in a completely different direction than you intended.
The first two modules are some deep foundational work that can be used for making beaucoup cash or simply feeling more at peace with your life choices! And going through the process of ideating your revenue possibilities may be enough to open up your mind to what you really want. In short, sure you will absolutely get a banger of a rev stream to shore up your outer resources (money for your art), but after going through this course, you’ll also shore up your inner resources (confidence and clarity).
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*They say that every millionaire has at least 7 income streams. Everything from products to services to investments to day jobs to real estate. You may not need that many. Or you may want to double that, depending on how much fun you’re having. Only you know for sure what will work for you. Our suggestion is to simply start with one. That’s all you need to begin.
*People on the internet
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18 at the very least!
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$37
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Research shows there is a quasi-formula for success. You could try to go viral or hit the lottery or engage in some other fantasy method to achieving your revenue goal. Or, you could follow this formula from research.
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Everyone makes decisions in 3 different ways. Understanding why your customer may decide to work with you (or not) makes it much easier to identify what revenue stream would be the most successful.
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Using the laws of nature as a guide, we’ll uncover how your skills, experiences, and history all contribute into building a revenue stream that’s both profitable, and highly personalized.
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You’ll get to know your potential customer on a deeper level, beyond simple demographics. You’ll learn how to speak their language to create a product they actually want.
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We’ll cover the modern basics in how to speak to consumers without sending them down an annoyingly long and cringey funnel.
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You’ll finish the workshop by filling out a table with 18 potential revenue streams you could get started on right away.
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:)
FAQ
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FAQ *
🤓 In addition to the audio workshop, you’ll get a Notion workbook to guide you through the process again and again, as many times as you like. 🤓
Because you get immediate access to the course contents, there are no refunds and sales are final.
Who The Revenue refinement tool is For:
The artistic visionary who’s ready to take control over their career destiny
The creative who has a lot of ideas, but also a lot of questions about how to actually implement those ideas
The multi-hyphenate who wants to feel more energy, less burn out
The artist who’s tired of trying to “hit it big”, but not tired of being an artist
Indie creatives who want a deeper understanding of the first principles needed to generate revenue
Curious folks who want to imagine the possibilities before they commit to a big plan
Who The Revenue refinement tool is Not For:
Folks looking for a quick copy/paste formula for a 6-figure month
Entrepreneurs who need a big hit of cash flow immediately
Anyone not willing to fail a few times before they find what works (because, again, there’s no copy/paste formula here!)
People who want technical direction only
Anyone who has a yacht for their yacht